Leighton and Byron's Blog

Thursday, February 4, 2010

Tweeting Total Engagement

We've recently moved our blog to the Seriosity web site. You can find it here. This new version is more user-friendly and will be updated more frequently. We hope you'll subscribe and become a regular reader.

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A few times a week, we will tweet (@seriosity) a sentence from Total Engagement that illustrates a key point in our thesis. Then, we will post a short companion piece here that includes the full paragraph from which the sentence was pulled. We hope these “Twitter Tidbits” will help to expand your thinking about the possibilities of gaming in a business environment.

Twitter Tidbit #1:

"For anyone convinced that engagement is a key ingredient of the future of work, games are the definitive model." Pg 4

Tweet in Context:

Games will change how Jennifer and all of us work; this book is the story, as yet untold, of how and why that will happen. One hundred million Americans, and many more around the world, played a computer or video game last week with levels of engagement and focus rarely seen at work.1 Some of this play was simple shooting, racing, or turning cards, and much of it appealed to adolescent boys. But an increasingly large portion of play was complex, strategic, social, and gender balanced. The hours flew by for people engaged in sophisticated online interactions, stealing time from real-world relationships, television, and work and providing alternative environments in which to meet people and learn new skills. For anyone convinced that engagement is a key ingredient of the future of work, games are the definitive model. We’ll tell you about their most important implications for business productivity during economic times when engagement is especially important but even harder to achieve.

The full first chapter can be found here.

Also: A couple of great Wikipedia articles provide background on the notions of “employee engagement” and “work engagement.

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